Samir Chabukswar, Prasadd Bartakke
Three questions to the project team
What was the particular challenge in the project from a UX point of view?
In a connected vehicle ecosystem, design must let users focus on the primary task - that of driving. As responsible designers, creating the app experience in such a way that it doesn’t become an impediment to the primary task was critical. So, we designed the app to have a ubiquitous experience — one that lets users focus on driving than using the platform. 80% of the most frequent and important functions driving convenience are ONE-touch- available directly from the landing screen. Users don’t have to go looking for any feature/ function.
What was your personal highlight in the development process? Was there an aha! moment, was there a low point?
Bringing all the data, marrying the design with the technology was a big challenge. The design team worked in collaboration with the engineering team from client’s side to ensure a seamless experience. The app to car response time was too long and it was hampering the overall user experience. The teams worked together to resolve the issue. With the right design-engineering interventions, they managed to bring the response time of the car from 60 seconds to a mere 6 seconds. This was a big achievement and it complimented the seamless experience we had envisioned for the app.
Where do you see yourself and the project in the next five years?
The app is going through its second iteration based on usage data from live users. In the next five years the designs will go through multiple changes based on changing needs of customers, markets and new business models will emerge. The experience itself will get integrated, more seamless without form factors being an impediment. As a team, yuj continues to make an impact by design on multiple products and businesses, and hopes to transform businesses by using the power of design. There are already projects from other world renowned automobile companies we are working on.